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Shelf is a competitive intelligence tool for Shopify operators. It scans the DTC brands in your peer set — their promotions, pricing moves, marketing tools, and new product launches — and surfaces daily AI observations inside your Shopify admin. You always decide what to do with it.

Before everything else. Before you open Sidekick, before you create a discount, before you write copy. Shelf tells you what's moving in your category and gives you a starting point. Then you push to whatever tool you use to execute.

No. Install from the Shopify App Store, pick your vertical, pick the peers you follow, done. No developer, no configuration, no onboarding call.

Shelf runs analysis cycles on a regular schedule — weekly for free accounts and more frequently for paid accounts. You can also trigger a refresh manually from your dashboard at any time.

Go to the Settings page inside the Shelf section of your Shopify admin. You can add or change your peers at any time. Changes take effect on your next analysis cycle.

Free Trial ($0, 6 weeks, unlimited peers and products). After trial you move to Freemium automatically ($0/month, 3 peers, 3 products, weekly updates). Upgrade to Basic ($10/month, 50 products, 3× weekly) or Pro ($60/month, unlimited everything, daily). No credit card required to start.

Go to your Shopify admin → Settings → Apps and sales channels → Shelf → Cancel subscription. Your access continues through the end of your current billing period.

All data is anonymized before reaching our AI provider. Brand names are replaced with anonymous keys, your store URL is removed, and no identifying information is included. See our Privacy Policy for full details.

Everything is permanently deleted. All your data — competitors, product matches, signals, and cached analysis — is cascade-deleted immediately on uninstall. No data is retained.

They won't always be. You always decide — Shelf surfaces the signal, you choose whether to move. We aim to be useful most of the time and interesting the rest.