Inside your Shopify admin
Promotional Intelligence
for your DTC category.
Shelf scans the DTC brands in your peer set — promotions, pricing moves, marketing tools, new launches — and surfaces daily AI observations so you always know when to move, when to hold, and how to protect margin.
Install on ShopifyAI Observations
AI Observations.Daily intelon your peer set.
Know what the brands in your category are doing — every promotion, banner, and pricing move.
Shelf surfaces the signal so you respond with confidence, not guesswork.
Observations
Updated 2 hours agoDaily intel on the brands you follow — promos, banners, pricing moves, freshly synthesized.
Observation
Tower 28 Beauty · 1d
Tower 28 is offering a free mini SPF with orders $50+.
- Banner: 'You're $50 away from a FREE Mini SOS SPF!'
- Free shipping unlocks at $30 — lower than peers' thresholds.
4 products overlap yours: lip oil, concealer, tinted SPF, cream blush.
Bring this to Sidekick.
Copy for Sidekick →Observation
Summer Fridays · 1d
Summer Fridays is running free U.S. shipping on orders $35+.
- Banner: 'FREE SHIPPING ON U.S. ORDERS $35+' — lowest threshold across peers.
- Kosas ships free at $40; Tower 28 at $30.
Hand off to Sidekick.
Copy for Sidekick →Three peers in your set offer free shipping below your threshold this week. Shelf flags every gap that's costing you carts.
Pricing SKU grid
Peer pricing.Every SKU.Every day.
See exactly how your prices compare to peers on matched products.
Know when competitors discount, by how much, and which of your SKUs are exposed.
Market Pricing
Updated 2 hours agoLive pricing across your peer set — updated each crawl cycle. 23 SKUs matched against 4 competitors.
Two peers are priced lower this week. Shelf flags every SKU where you're sitting above the peer average.
Market Observations
Know every moveyour peers make.
See the full marketing stack of every brand you follow — social channels, email capture tools, banners, BNPL, and live ad links.
Updated every crawl cycle.
Market Observations
Updated 2 hours agoWhat's in place across your peer set — tools, banners, and positioning.
Capture tools, BNPL, banners, ads. All live, all updated each crawl.
Observation → Sidekick
From observationto action.
Hand any Shelf observation to Sidekick. Get three strategic paths back — ready to evaluate.
Decide with precision, not guesswork.
Sidekick
Powered by Shelf intelHand any observation to Sidekick. Three strategic paths come back — ready to evaluate.
Jet Lag Mask raised $48 → $54. They're testing how high they can push it.
Move $26 → $32–34. Capture the margin Summer Fridays just proved is on the table.
Stay $10 below. Lean into "same results, better price" in your next launch email.
Pair Recovery Mask with toner. Lift revenue per customer instead of unit price.
Want sales velocity + margin to decide? →
Shelf surfaces the intel. Sidekick maps the moves. You decide which one fits.
Ready to stop guessing your category?
Install on Shopify — free for 6 weeks →Four clicks to your first insight
No developer. No onboarding. No configuration.
Install & pick your peers
Choose your vertical and the brands you follow. No developer, no setup wizard.
Scan your feeds
Observations, pricing, marketing stack. Each card: signal, angle, action.
Act on what fits
Take any observation to Sidekick. Get strategic paths adapted to your position.
Decision-ready
One click to Sidekick. Match, differentiate, or ignore — with full context from your catalog.
Pricing
Start free. Upgrade when you're ready.
Your plan controls how many peers and products we track, and how often. No credit card required. Your 6-week free trial includes full access — after that, you move to Freemium automatically. Cancel or downgrade anytime.
Free Trial
Current$0 · 6 weeks
- Unlimited peers
- Unlimited products
- Daily updates
Freemium
After trial$0 / month
- 3 peers
- 3 products
- Weekly updates
Business
See the category.
Not just the competition.
Business gives your whole team a dedicated intelligence environment outside of Shopify — category-wide pricing trends, new brand tracking, promo cadence patterns, and a shared feed so pricing, marketing, and merch are always working from the same picture. Currently in private beta.
Apply for Beta AccessFAQ
Frequently asked questions.
What is Shelf?
Shelf is a competitive intelligence tool for Shopify operators. It scans the DTC brands in your peer set — their promotions, pricing moves, marketing tools, and new product launches — and surfaces daily AI observations inside your Shopify admin. You always decide what to do with it.
Where does Shelf sit in my marketing stack?
Before everything else. Before you open Sidekick, before you create a discount, before you write copy. Shelf tells you what's moving in your category and gives you a starting point. Then you push to whatever tool you use to execute.
Do I need a developer to set this up?
No. Install from the Shopify App Store, pick your vertical, pick the peers you follow, done. No developer, no configuration, no onboarding call.
How much does Shelf cost?
Free Trial ($0, 6 weeks, unlimited peers and products). After trial, you move to Freemium automatically ($0/month, 3 peers, 3 products, weekly updates). Upgrade to Basic ($10/month, 50 products, 3× weekly updates) or Pro ($25/month, unlimited everything, daily updates). No credit card required to start.
What if the observations aren't right for my brand?
They won't always be. You always decide — Shelf surfaces the signal, you choose whether to move. We aim to be useful most of the time and interesting the rest.
Is my data safe?
All data sent to AI is anonymized before transmission — brand names replaced with anonymous keys, store URLs stripped, no identifying information included. See our Docs and Privacy Policy for full details.